Tag: retail
The science behind the way stores smell
Ever visit the Hard Rock Hotel in Orlando, where wafts of sugar cookie and waffle cone scents signal the ice cream shop? Perhaps you’ve tried to hunt down a subtle scent you first smelled in, say, a Hugo Boss store, or piled up your shopping cart with Christmas-themed scented candles. If you have, you’ve experienced […]
Wayfinding in retail: Considering the consumer
From the customer’s perspective, good wayfinding signage in a retail environment cannot be underestimated. When you are in an unfamiliar setting and need to find something specific there is comfort in knowing you can do so without having to enlist the help of someone else. Good, readable, well-planned and well-designed signage will not only help […]
Wayfinding in retail: The essential first steps
We’ve all been there: you’re searching for an address and you know you’re close but you simply cannot find it and you’re very nearly ready to give up. It can be maddening, and it certainly does not help your mood or elevate your opinion of the business you’re trying to locate. All this is before […]